Privacy Policy

The app never collects your name, your email, or anything you write in it. There is no account and no login. The app sends us two things, both described below: a short record of how people move through the first-time setup and the first-visit guides, and a count of installs and subscriptions from our own ads, through Meta.

What the app stores, and where

Unwander keeps four kinds of information, all of it on your iPhone:

• Your name, if you enter one
• Your daily ratings — a number from 1 to 5 for each day you log
• Your journal entries, the few words you add to a check-in, if you write any
• Your settings — your waking hours and how often reminders arrive

This information is stored on your device and synchronised to your own private iCloud account using Apple's CloudKit, so that it survives a new phone or a reinstall. It is held in your personal iCloud storage. We have no access to it and no way to read it.

What we never ask for

• No email address
• No phone number
• No password or login of any kind
• No contacts, location, photos, microphone or camera access
• No advertising identifier, unless you allow tracking when your iPhone asks during setup (see Advertising measurement below)

Setup and first-visit guide analytics

While you go through Unwander's first-time setup, the app records which setup screens you reach, which buttons you tap on them, when you swipe between them, whether you start a subscription and on which plan, and whether you allow tracking when your iPhone asks. The first time you open Home and the check-in, it also records how you move through the short guides there, and whenever you reopen them with the question mark. We use these records only to see where people stop or need help, so we can make the app clearer.

These records go to PostHog, our analytics provider, in the United States. Each one carries a random ID made by the app and basic technical details: the app version, the iOS version and the iPhone model. PostHog keeps them for one year, then deletes them.

They never include your name, email, ratings, notes or anything you type. Nothing on your screen is recorded. Apart from those guides, the app sends nothing more once setup is finished.

The app shows no ads and we sell no data. We use Meta only to measure our own advertising, as the next section describes. Apple also gives us total download and sales figures, as it does for every app.

Advertising measurement (Meta)

We advertise Unwander on Instagram and Facebook. To learn which ads lead to installs, the app includes Meta's measurement software. It tells Meta when the app is installed and opened, and when a free trial or a subscription starts, together with details of your device (such as the iPhone model, iOS version, app version, screen size, language and time zone), network details including your IP address, a random ID the software makes, and technical diagnostics about the measurement software itself.

If you allow tracking when your iPhone asks during setup, it also sends your device's advertising identifier, which lets Meta match the install to the ad you saw. If you don't allow it, Meta still counts installs through Apple's anonymous system, which never identifies you. You can change your answer at any time in Settings › Privacy & Security › Tracking on your iPhone.

Meta is an independent company and handles this information under its own privacy policy at facebook.com/privacy/policy. It never receives your name, your ratings, your journal entries, or anything about how you feel. We use what Meta reports to measure and improve our own advertising, and for nothing else.

If you email us

If you write to hello@s7alab.com, from the app or anywhere else, we receive your email address and your message. We use them only to reply, and we delete them if you ask.

Our website

s7alab.com counts visits with Cloudflare Web Analytics, which uses no cookies and does not follow you to other sites. When you open the links on our Instagram profile and on X, we count the tap and the kind of device, without your IP address. Because the website does not track anyone across sites, we treat every visitor the same whether or not their browser sends a Do Not Track signal.

Notifications

Reminders are scheduled locally by the app on your own device. They are not sent from a server and we do not know whether one was delivered or seen.

Payments

Subscriptions are handled entirely by Apple. We never see your payment details, your billing address, or your Apple Account. Apple tells the app only whether a subscription is active. The setup analytics above note that a subscription started and which plan was chosen, nothing more, and Meta's measurement software is told that a free trial or a subscription started, as described above. Apple also tells us when a subscription is paid for, renewed, cancelled or refunded, and we record that alongside the setup analytics. Apple's handling of your purchase is covered by Apple's Privacy Policy.

Health data

Some US state laws, such as Washington's, may treat ratings and journal entries like yours as health data. We never receive them, share them or sell them; they stay on your iPhone and in your own iCloud.

Children

Unwander is not directed at children under 13 and we do not knowingly collect information from children. Neither the setup analytics nor the advertising measurement carry a name or contact details.

Your data, and deleting it

Because everything lives on your device and in your own iCloud, you are already in control of it. Deleting the app removes the local copy. To remove the synchronised copy as well, use Settings › [your name] › iCloud › Manage Account Storage on your iPhone. We hold no copy to delete. The setup analytics carry no name or contact details, so we cannot find any one person's records in them. Meta holds what its measurement software receives under its own policy; you can stop it identifying your device at any time, as described in Advertising measurement above.

Your choices and rights

You can ask what we hold about you, ask us to delete it, or object to the setup analytics by emailing hello@s7alab.com. To stop the advertising measurement from identifying your device, turn off Allow Tracking for Unwander in your iPhone's Settings. In the UK, we measure our advertising on the basis of our legitimate interest, and we use your advertising identifier only with your consent, given through Apple's tracking prompt. The setup records carry no name or contact details, so we may not be able to tell which are yours, but we will help as far as we can. In the UK, we use these records on the basis of our legitimate interest in improving the setup. Wherever you live, you can also complain to your privacy regulator, such as the Information Commissioner's Office in the UK or the Office of the Privacy Commissioner of Canada.

Who we are

Unwander is made by S7A Lab, the studio of Prashant Verma, an independent developer in India. Contact: hello@s7alab.com.

S7A Lab also provides business data to companies, through PMF Consulting. That work is entirely separate from the app. Nothing from Unwander, not your ratings, your notes, the setup analytics or the advertising measurement, is ever part of it, and it never will be.

Changes to this policy

If this policy ever changes, the date at the top of this page changes with it. If what the app sends ever changes, we will say so here plainly and update the app's privacy information on the App Store at the same time.